Publikation New trends in communication: branding and content marketing

This article describes the measures taken by the Federal Statistical Office to prepare its communication for the digital era. Major steps towards this goal are the branding of official statistics and content marketing.

Auszug aus der Publikation "WISTA - Wirtschaft und Statistik", 6/2017

Autoren: Sibylle von Oppeln-Bronikowski, Susanne Hagenkort-Rieger, Dr. Maria João Santos