12% of turnover achieved by e-commerce
The importance of online sales by enterprises has continuously increased in Germany. The proportion of enterprises in Germany selling products or services through the internet or other computer-based networks has increased by 7 percentage points since 2008. In 2012, nearly every fifth enterprise (19%) distributed goods or services online.
However, the increase in online sales - when related to turnover figures - has been hardly noticeable. Compared with the total turnover of all enterprises in Germany, the proportion of e-commerce turnover was about 12% in 2012, which was an increase of only 1 percentage point on 2008 (11%).