Publication The new producer price indices for advertising and market research

The establishment of producer price indices for advertising and market research explained in this essay is a further, important step towards reducing data gaps in prices for ser-vices. Setting up the methodical concept for the advertising indices in particular was highly complex.

Some initial explanations will be given below of the development of new producer price indices for services. Then, a description will follow of the methodical bases of producer price indices for the economic activities advertising and market research. Finally, the results will be shown and market developments studied.

Author: Manuel Wirsing

Article published in "WISTA – Scientific Journal", 07-2009