Press release No. 534 of 14 December 2022
- Price is key criterion for most users when buying a smartphone, laptop and the like
- Younger customers attach more importance to sustainability characteristics than older ones when buying a device
WIESBADEN – The price is the most important criterion for people buying an information and communication technology (ICT) device. The price was a major criterion when buying a smartphone, tablet, laptop or desktop computer for almost two thirds (64%) of internet users in the first quarter of 2022. Technical aspects such as storage or speed of the device were important for just under half (49%). The Federal Statistical Office (Destatis) also reports that energy efficiency was important for only a fifth (20%) of internet users when buying a digital device.
