Press release No. 427 of 5 November 2018
WIESBADEN – 77% of the 65 million regular internet users aged 10 years or over in Germany buy goods and services via the internet. That is 50 million online buyers. Based on current results of 2018, the Federal Statistical Office (Destatis) also reports that especially clothing and footwear (67%) are purchased online, followed by furniture, toys and other consumer durables (52%), holiday accommodation (42%), tickets (41%) and books and periodicals (40%). Also, films, videos and music (32%), pharmaceuticals (31%), software (30%), food (28%) and electronic goods (25%) are often ordered via the internet.
